Is my population large enough for sewing classes?
Let's talk numbers here!
I taught my first sewing classes in my home studio in a small town of 5,000 people.
Most of my students came from that town.
Now I live the country, so I opened my studio is in a town about 25 minutes from my home, because it's more centrally located.
It's where we go grocery shopping anyways, so it made sense.
Ask yourself these questions:
-How many people are in your town?
-How many people are in the surrounding towns?
-What is the population within 45 minutes to an hour?
-What is the population of towns up to 2 hours away?
You don't have to just stick to letting your town know about your classes you can expand your reach up to 30 miles.
I had a parent drive over an hour each way for 2 months so their daughter could come take classes with me.
I've also had adults book classes even though they were a 2 hours drive.
Are these the norm? No.
How far will someone drive for sewing classes?
But the norm can easily be 20 to 45 minutes, so some may go further and other may just be up the street.
I don't think the population matters as much as your excitement to teach & get the word out about your classes.
Is it easier to attract students if you live in a city with 500K people than one with 5K?
But along with that is higher rent and competition for activities.
So...it's really just a matter of giving it a go and seeing what interest you get.
First, start with your local area.
Then if you want more students you can decide if you need to expand your marketing reach or maybe even move to a better location.
One last thing...if you're nervous about getting students.
Can you look around to see what is in your area?
If those places are in business, people are spending money on their kids.
Now you just need to get their eyeballs on you!
How do you do that?
Take the Next Step!
Well...in my free Be a Sewing Teacher training I covered “10 low-cost ways to market your sewing classes”, so that can help you!
But, if you want to go one step further with marketing then I Invite you to join me in my 12-Week Start Up Training!
I'll dive even further into marketing with building a simple website, and creating your marketing materials, and even facebook ads.
Not quite ready?
Stay tuned for tomorrow's question on “What is the cost to set up a Sewing Studio”.
Alright, I'll see you in the next video...Bye!